Facebook and Twitter are the two social media titans of age. Brands by using these platforms of media can interact with their customers and build relationships on a personal level. We have witnessed brands promoting themselves and their events on Facebook. The breast cancer campaign which involved female facebookers writing the colour of their bra to promote the cause was one of many successful events.
Twitter now declares that they will be enrolling in for promotional ad campaigns on their site. We have witnessed the promoted tweets last year which worked similar to google’s advertising stream. It is now speculated that they are aiming to provide enhanced profile pages to brands and special tools that would allow brands to set pre-timed 140 character adverts. The adverts may appear in the users twitter stream, however the ads will be related to the user’s interests and profile.
The interesting and fascinating bit is to see how creative advertisers could get to promote their brand with just 140 characters. This would be a turning point in the social media industry, and something for all of us to look out for.
