Our toothpaste brand just got innovative, the recent campaign of Colgate is an interactive digital outdoor campaign which involves pictures of their facebook friends smiling in support of a children’s charity called Barnardos.
Social media and outdoor digital has been a buzz for quite some time but not all brands have tapped on these resourceful media opportunities. The interactive nature of the campaign which involves Colgates loyal friends on facebook to directly interact with the brand helps build greater brand loyalty and long term relationships. Thus utilizing the social media platform to the till.
In this crowded market place where we are bombarded with several brand campaigns, digital media tends to stand out because of its very nature of being more attractive than the rest. Hence adopting this technique will gain more customer attention than a print or billboard form of campaign. The only limit brands faces when adopting this option is the price costs.
With the changing advertising environment, it will be interesting to see how innovative brands can get when engaging with social media and digital outdoor.
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