Today we have banner ads in our face everywhere on the web. Some of them are so well strategized that the follow us like the dog in the old Indian Hutch Ad. Today I thought of writing about the first ad banner to hit the WWW.
The first ad banner online was for promoting Sears products in the 1980’s, which was pioneered by Prodigy a company owned by IBM and Sears. Prodigy was also the first in online shopping, banking and stock trading as well.Hotwired was the first to sell banner ads in the online market and they were the ones who coined the name ‘Banner Ad’. They were also the first to provide click through rate (CTR) reports to their clients. Research shows that the first banner ads received a CTR of 78%!
Boyce under the mentoring of Ken McCarthy introduced the concept of a clickable/trackable Ads. His vision of measuring the return on investment of individual ads would be the big push for online advertising led to the coining of this remarkable concept. The 21st century online advertising model introduced by GoTo.com (later Overture, then Yahoo and mass marketed by Google’s AdWords program), still relies heavily on this tracking response rather than impression.
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